Tourist Guides That Take the Work Out of Planning
a Memorable Beach Vacation.

Serving the Coast of South Carolina, including: Isle of Palms, Sullivan's Island, Pawleys Island, Litchfield Beach, Murrells Inlet, Georgetown and DeBordieu.

It’s always exciting to be on vacation, but navigating an unfamiliar place can be disconcerting. The goal at Palm Tree Publishing is to make that experience more comfortable by providing visitors with information that makes them feel like locals.

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Island Magazine

There are currently two editions of Island Magazine, one for the Pawleys Island and Litchfield Beach area and one for the Isle of Palms and Sullivan's Island area (including Wild Dunes). Both editions are available in print and digital formats.

Printed copies are distributed in a variety of ways. Signed hotel and vacation-rental agency distributors place (and replace as needed) copies in their rooms, suites and vacation homes and/or offer them to guests at check in. Some have racks or display them in their lobbies. And there are racks and displays in restaurants, shops, tour companies, grocery stores and other businesses that tourists frequent.

Digital copies are found on the websites of hotels and vacation-rental agencies, as well as palmtreepublishing.net. The digital copy is interactive — one click on an ad or write-up opens the website of that business. It is also compatible with all smartphones, tablets and computers for visitors who prefer a digital format over print. Future visitors can browse the digital copy to choose activities, restaurants, tours and make rental equipment reservations before they even encounter a printed copy in a lobby, business or vacation property.

Island Magazine: Isle of Palms and Sullivan's Island Edition

  • The only independently published tourist guide on the islands
  • Distributed by 19 signed hotels and vacation-rental agencies, as well as approximately 20 local businesses. Please see the “Distributors” tab above for a complete list of signed hotel and vacation-rental agencies and links to their websites
  • More than 450,000 print readership from 75,190 hotel and vacation home check ins, as well as copies in local businesses
  • At least 2 million visitors to the websites that include the digital magazine
  • Each issue includes articles that would interest Charleston area beach vacationers, such as (click on any title to read the article):
  • A comprehensive Guest Guide in each issue makes it easy for visitors to acquaint themselves with what is available in the Isle of Palms and Sullivan's Island area. The Guest Guide is easy to follow and includes descriptions and contact information for anything vacationers might want to experience or visit. It also outlines where to reserve bicycles, beach chairs, kayaks, paddleboards and other equipment before their arrival

    The Guest Guide includes categories such as:
    • Attractions
    • Boating, Boat Tours and Fun on the Water
    • Entertainment, Recreation and Golf
    • Fishing
    • Island Essentials for Rent
    • Professional Services (grocery shopping service, nail salon, spa, baby equipment rentals, car wash, etc.)
    • Restaurants, Food and Drink
    • Shopping
    • Tours
  • A beautiful tri-fold map in the center of the printed copies (and accessible through links in the digital magazine) shows the location of every business in Island Magazine — a great resource for anyone unfamiliar to the area. Maps can also be accessed via the tab on this website



Island Magazine: Pawleys Island and Litchfield Beach Edition

  • The only independently published tourist guide for the areas
  • Distributed by 30 signed hotels and vacation-rental agencies, as well as approximately 20 local businesses. Please see the “Distributors” tab above for a complete list of signed hotel and vacation-rental agencies and links to their websites
  • Visitors to more than 2,400 hotel rooms and vacation homes will read and use Island Magazine, as well as those who take copies from local businesses
  • At least 2 million visits to the websites that include the digital magazine
  • Each issue includes articles that would interest Pawleys and Litchfield area visitors, such as (click on any title to read the article):
  • A comprehensive Guest Guide in each issue makes it easy for visitors to acquaint themselves with what is available in the Pawleys Island and Litchfield Beach area. The Guest Guide is easy to follow and includes descriptions and contact information for anything vacationers might want to experience or visit. It also outlines where to reserve bicycles, baby equipment, beach chairs, kayaks, paddle boards and other equipment before their arrival

    The Guest Guide includes categories such as:
    • Attractions and Historic Homes
    • Boating, Boat Tours and Fun on the Water
    • Fishing
    • Golf
    • Island Essentials for Rent
    • Professional Services and Lessons
    • Restaurants, Food and Drink
    • Shopping
    • Tours
  • A beautiful gate-fold map in the center of the printed copies (and accessible through links in the digital magazine) shows the location of every business in Island Magazine — a great resource for anyone unfamiliar to the area. Maps can also be accessed via the tab on this site



Contract Publishing:

Before launching the first Island Magazine in 2008, Palm Tree began in 2003 as a contract publisher for businesses that wanted professionally published materials specific to their company, and this is something we continue to do today. Whether a digital newsletter or a full-sized magazine in multiple formats, we are capable of producing published products that any business would be proud to put their name on. We can do it all — ad sales, content decisions, writing, editing, design, production, printing, administrative tasks. All you need to do is show off the finished product. Or we can simply supply the additional help needed to complete a project in conjunction with your staff. Let us know what you have in mind, and we will be happy to provide a proposal.

Recent Issues

Island Magazine: Isle of Palms, Sullivan's Island cover

Island Magazine 2014:
Isle of Palms, Sullivan's Island Edition
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Island Magazine: Pawleys Island 2014 cover

Island Magazine 2014:
Pawleys Edition
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Island Magazine: IOP & Sullivan's 2013 cover

Island Magazine 2013:
Isle of Palms, Sullivan's Island Edition
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Island Magazine 2013 cover

Island Magazine 2013: Pawleys Edition
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Island Magazine 2012 cover

Island Magazine 2012
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Island Magazine 2011 cover

Island Magazine 2011
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Island magazine cover

Island Magazine
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